Private Label Valerian Root, 90 Capsules

Private Label Valerian Root Capsules, 90 Count, for Nighttime and Relaxation Lines

Valerian Root 90 Capsules is a retail-standard capsule of valerian root (Valeriana officinalis), manufactured to order for private label brands in BioB Manufacturing's GMP-certified facility in Hauppauge, New York, with flexible minimums and full formulation support from concept to finished goods. It is supplied as a labeled 90-count bottle under your own brand or in bulk for brands that bottle in-house.

Ninety count is the format the supplement shelf is designed around. It is the size retail planograms allocate space for, the size marketplace listings are compared at, and the size a first-time customer is most willing to try, which makes it the natural core listing for a nighttime line rather than a line extension. Brands can position valerian root around occasional sleeplessness and evening wind-down routines on traditional-use grounds, in a sleep and relaxation set, a women's wellness range or a general herbal line. Valerian is one of the few nighttime botanicals with enough name recognition to sell without introduction, which keeps the education burden low and lets the label do the work. Typical buyers are supplement brands establishing a nighttime block, natural-channel and specialty retailers, e-commerce and marketplace sellers, and practitioner dispensaries.

Specifications

Product type: Capsule, dietary supplement

Botanical / actives: Valerian root (Valeriana officinalis)

Base: Capsule; shell type and excipients confirmed with your specification

Size: 90 capsules per bottle (retail standard)

Manufacturing: Made in the USA from globally sourced ingredients

Facility: GMP-certified (Hauppauge, NY)

Certifications: NSF, USDA Organic, Kosher, and Halal available

Minimum order: 300,000 capsules or tablets total; request a quote for exact MOQ and price breaks

Customization: Custom packaging and full formulation support

Private label: Yes, concept to finished goods

What Is a Retail-Standard Capsule Count?

A retail-standard count is the bottle size a category has settled on, and for botanical supplements that is overwhelmingly 90. It matters for reasons that have nothing to do with the formula. Shelf sets and planograms are built around a bottle of that footprint; marketplace algorithms compare price per unit against competitors at the same count; and a customer evaluating a new brand will commit to a 90-count more readily than to a larger bottle. Choosing a nonstandard count means a brand competes on a price line no shopper is calibrated to read. A generic 90-count capsule bought as a stock item locks a brand into whatever formula, shell and bottle a distributor stocked. This one is manufactured to your specification, with formula, capsule shell, count, bottle and label defined in your project file and documented on a specification sheet and certificate of analysis issued with the run.

Market Demand

Nighttime supplements are a large and steadily growing category, and valerian is one of its recognized botanical names. Precedence Research sizes the global sleep aid supplements market at USD 7.57 billion in 2025, reaching roughly USD 12.46 billion by 2035 at a 5.11% CAGR. Capsules carry a large share of that volume, and the scale of capsule manufacturing gives a sense of how entrenched the format is: Fortune Business Insights values the global empty capsules market — the market for capsule shells themselves, not supplement revenue — at $3.67 billion in 2025 and $3.91 billion in 2026, rising to $6.58 billion by 2034 at a 6.74% CAGR. For a brand, the practical conclusion is that a 90-count capsule is the least friction-heavy way into the nighttime category, because it needs neither format education nor a new shelf position.

Private Label Opportunity

A 90-count valerian is usually the first SKU a brand lists in the nighttime category, which makes manufacturing reliability more important than novelty. BioB Manufacturing runs the entire chain — raw material sourcing and botanical identity verification, blending, encapsulation, bottling, labeling and finished-goods packout — from one GMP-certified US site, so there is no coordination cost across an encapsulator, a bottler and a labeler. Formulation support means the SKU is a starting point rather than a fixed catalog item: capsule count, shell type, bottle size and formula can all be revisited before production, and a vegetarian shell or an organic build can be specified. NSF, USDA Organic, Kosher and Halal certifications are available for programs that require them. Capsule and tablet minimums run at 300,000 capsules or tablets total, and because the same specification can be run at 90 and 180 count, a brand can plan a retail tier and a value tier from a single formula. Request a quote for exact minimums and price breaks.

Competitive Landscape

Melatonin is the default nighttime product and it is cheap, widely recognized and constantly discounted, which makes competing with it on price futile. Gummies have taken significant share on palatability but bring sugar and a far higher cost per serving. Herbal teas own the evening ritual but give no control over serving and sell at a fraction of the margin. Valerian root capsules occupy the space melatonin does not reach: the shopper who wants a traditional botanical rather than a synthesized compound, in a convenient and travel-friendly format. Against valerian liquid extracts, which appeal to herbal buyers and allow flexible servings, the 90-count capsule wins on convenience, shelf efficiency and the ease of a marketplace listing. It is the volume format of the botanical nighttime shelf.

Why Brands Choose This Formula

Brands choose the 90-count valerian because it is the lowest-friction entry into a category with durable demand. The count matches the shelf, the botanical needs no explanation, and the manufacturing is documented rather than assumed. The plant part is stated as the root of Valeriana officinalis rather than as unspecified valerian, which matters in a category where the aerial parts and the root are sometimes conflated on labels. Production runs in one GMP-certified facility in Hauppauge, New York, made in the USA from globally sourced ingredients, with NSF, USDA Organic, Kosher and Halal available. Each run is issued with a specification sheet and certificate of analysis, which is what a retail buyer or marketplace compliance reviewer asks for before a listing goes live.

Common Buyer Questions

What is a private label valerian root capsule?

It is a valerian root capsule that BioB Manufacturing produces and packages under your brand name rather than ours, supplied here at 90 capsules per bottle. You provide the brand, artwork and label copy; we handle sourcing, blending, encapsulation, bottling, labeling and finished-goods packout in our GMP-certified Hauppauge, New York facility.

What format and count is this product?

It is a capsule, supplied 90 capsules to a bottle, the retail-standard size for this category. The same formula is also produced at 180 count as a value size, and capsule shell type, excipients and bottle configuration are set with your specification for either count.

What part of the valerian plant is used?

The root of Valeriana officinalis, the part traditionally used in nighttime and relaxation formulas, rather than the aerial parts. Botanical identity, plant part and lot documentation are confirmed on the specification sheet and certificate of analysis issued with your production run.

What is your minimum order quantity (MOQ)?

Minimum order quantities vary by format. Liquid products under 8 oz start at 5,000 units; 8 oz and larger liquids start at 2,500 units. Capsule and tablet products have a minimum of 300,000 capsules or tablets total. Request a quote and we'll confirm exact MOQ and price breaks for your project.

Can the packaging and label be customized?

Yes. Bottle, closure and component options, carton and label stock, and the full label design are specified with your project, and we can print and apply labels or supply bulk capsules to your own bottling line. Custom packaging and full formulation support are part of the private label service.

Is the product manufactured to certified quality standards?

Yes. It is produced in a GMP-certified facility in Hauppauge, New York, and made in the USA from globally sourced ingredients. NSF, USDA Organic, Kosher and Halal certifications are available depending on your program, with documentation issued for each production run.

What wellness category does this product fit?

It fits the sleep, nighttime and relaxation category and merchandises alongside evening-routine and calm-category products. Brands typically position it around occasional sleeplessness and evening wind-down on traditional-use grounds, as the core retail listing of a nighttime line.

Can BioB MFG manufacture this as a private label supplement?

Yes. BioB Manufacturing runs private label capsule projects from concept to finished goods, including formulation support, sourcing, encapsulation, bottling, labeling and packout. Send your target volume, capsule count and certification requirements with a quote request and we will confirm minimums and price breaks.

Updated September 2026