Private Label Valerian Root, 180 Capsules

Private Label Valerian Root Capsules, 180 Count, for Nighttime and Relaxation Lines

Valerian Root 180 Capsules is a value-size capsule of valerian root (Valeriana officinalis), manufactured to order for private label brands in BioB Manufacturing's GMP-certified facility in Hauppauge, New York, with flexible minimums and full formulation support from concept to finished goods. It is supplied as a labeled 180-count bottle under your own brand or in bulk for brands that bottle in-house.

The 180-count size is the strategic point of this SKU. Where a 90-count bottle is a retail and trial format, a 180-count is a value and retention format: it lowers the cost per serving a customer sees, it fits a longer replenishment cycle, and it is the size subscription and auto-ship programs are built around. Nighttime and relaxation is one of the categories where that matters most, because customers who settle on a product tend to stay with it, and the economics of a supplement brand in this space are decided by repeat purchase rather than by first order. Brands can position valerian root around occasional sleeplessness and evening wind-down routines on traditional-use grounds. Typical buyers are supplement brands running subscription programs, club and value-channel retailers, practitioner dispensaries, and brands that already sell a 90-count and want a value tier above it.

Specifications

Product type: Capsule, dietary supplement

Botanical / actives: Valerian root (Valeriana officinalis)

Base: Capsule; shell type and excipients confirmed with your specification

Size: 180 capsules per bottle (value size)

Manufacturing: Made in the USA from globally sourced ingredients

Facility: GMP-certified (Hauppauge, NY)

Certifications: NSF, USDA Organic, Kosher, and Halal available

Minimum order: 300,000 capsules or tablets total; request a quote for exact MOQ and price breaks

Customization: Custom packaging and full formulation support

Private label: Yes, concept to finished goods

What Is a Value-Size Capsule?

A value-size capsule is the same formula as a standard retail bottle supplied at a higher count, typically double, so the brand can offer a lower price per serving without discounting the core listing. The commercial logic is straightforward: a 180-count carries roughly the same packaging, labeling and fulfillment cost as a 90-count while holding twice the product, so the incremental cost is mostly raw material and the margin structure improves as the count rises. For the customer it reduces reorder frequency and the friction of running out. The format only works where a customer uses the product consistently rather than occasionally, which is why nighttime botanicals are among the better candidates for it. A generic 180-count bought as a catalog item locks in a fixed formula and bottle; this one is produced to your specification, with capsule shell, count, bottle and label defined in your project file.

Market Demand

The nighttime category supports a value tier because usage is habitual. Precedence Research sizes the global sleep aid supplements market at USD 7.57 billion in 2025, growing to roughly USD 12.46 billion by 2035 at a 5.11% CAGR. That growth is steady rather than explosive, which is exactly the profile in which value sizing and subscription retention matter more than category expansion. The wider US market gives the scale context: Nutrition Business Journal puts US dietary supplements at $74.15 billion in 2025 with 7.1% growth, forecasting $99.96 billion by 2029. For a brand, the read is that competing on customer lifetime value in a mature nighttime category is usually more productive than competing on acquisition, and a 180-count is the SKU that expresses that strategy on shelf.

Private Label Opportunity

A 180-count valerian is best understood as a retention instrument rather than a new product. It gives a brand a second price point on an existing formula, a natural subscription default, and a club or value-channel listing that the 90-count cannot serve. BioB Manufacturing runs the whole chain — raw material sourcing and botanical identity verification, blending, encapsulation, bottling, labeling and finished-goods packout — from one GMP-certified US site, so a brand adding a second count is adding a specification rather than a new supplier relationship. Formulation support means capsule count, shell type, bottle size and formula are all open before production, and a vegetarian shell or an organic build can be specified. NSF, USDA Organic, Kosher and Halal certifications are available. Capsule and tablet minimums run at 300,000 capsules or tablets total, which at 180 count reaches across a meaningful bottle run, and a quote confirms exact minimums and price breaks for your volume.

Competitive Landscape

The nighttime shelf is dominated by melatonin, which is inexpensive, widely recognized and heavily discounted, and increasingly by gummies, which win on palatability but carry sugar and a much higher cost per serving. Valerian root's distinct position is that it is a botanical with centuries of traditional use rather than a synthesized compound, which appeals to the herbal shopper melatonin does not reach. Within valerian itself the competition is between formats and counts: liquid extracts serve herbal buyers who want a flexible serving, 90-count capsules own the retail planogram, and 180-count bottles compete on cost per serving in club, value and subscription channels. This SKU is built specifically for that last position, and it is not interchangeable with the 90-count listing that usually sits next to it.

Why Brands Choose This Formula

Brands choose the 180-count valerian because it solves a margin and retention problem with an existing formula rather than requiring a new one. The botanical is stated as valerian root of Valeriana officinalis rather than as unspecified valerian, and both counts can be produced against the same specification so a brand's two price tiers share one documented formula. Production runs in a GMP-certified facility in Hauppauge, New York, made in the USA from globally sourced ingredients, with NSF, USDA Organic, Kosher and Halal available. The specification sheet and certificate of analysis issued with each run give the brand documentation to present when a club buyer or marketplace reviewer asks how the value size relates to the retail size.

Common Buyer Questions

What is a private label valerian root capsule?

It is a valerian root capsule that BioB Manufacturing produces and packages under your brand name rather than ours, supplied here at 180 capsules per bottle. You provide the brand, artwork and label copy; we handle sourcing, blending, encapsulation, bottling, labeling and finished-goods packout in our GMP-certified Hauppauge, New York facility.

What format and count is this product?

It is a capsule, supplied 180 capsules to a bottle as a value size. The same formula is also produced at 90 count for standard retail, and capsule shell type, excipients and bottle configuration are set with your specification for either count.

What part of the valerian plant is used?

The root of Valeriana officinalis, the part traditionally used in nighttime and relaxation formulas, rather than the aerial parts. Botanical identity, plant part and lot documentation are confirmed on the specification sheet and certificate of analysis issued with your production run.

What is your minimum order quantity (MOQ)?

Minimum order quantities vary by format. Liquid products under 8 oz start at 5,000 units; 8 oz and larger liquids start at 2,500 units. Capsule and tablet products have a minimum of 300,000 capsules or tablets total. Request a quote and we'll confirm exact MOQ and price breaks for your project.

Can the packaging and label be customized?

Yes. Bottle, closure and component options, carton and label stock, and the full label design are specified with your project, and we can print and apply labels or supply bulk capsules to your own bottling line. Custom packaging and full formulation support are part of the private label service.

Is the product manufactured to certified quality standards?

Yes. It is produced in a GMP-certified facility in Hauppauge, New York, and made in the USA from globally sourced ingredients. NSF, USDA Organic, Kosher and Halal certifications are available depending on your program, with documentation issued for each production run.

What wellness category does this product fit?

It fits the sleep, nighttime and relaxation category, and merchandises alongside evening-routine and calm-category products. Brands typically position it around occasional sleeplessness and evening wind-down on traditional-use grounds, most often as the value tier of a nighttime line.

Can BioB MFG manufacture this as a private label supplement?

Yes. BioB Manufacturing runs private label capsule projects from concept to finished goods, including formulation support, sourcing, encapsulation, bottling, labeling and packout. Send your target volume, capsule count and certification requirements with a quote request and we will confirm minimums and price breaks.

Updated September 2026