Private Label Horsetail Grass, 90 Capsules

Private Label Horsetail Grass Capsules, 90 Count, for Beauty-From-Within and Structural Wellness Lines

Private Label Horsetail Grass is a 90-count capsule of horsetail grass (Equisetum arvense), a single-botanical product from a plant that contains naturally occurring silica and minerals, manufactured and bottled under your brand in our GMP-certified Hauppauge, New York facility with full private label support.

Horsetail occupies a useful crossover position. It sells into beauty-from-within lines, where hair, skin and nail positioning drives the purchase, and it sells into structural and bone wellness lines, where the same botanical is framed around strength rather than appearance. That dual shelf means one SKU can support two merchandising stories and two audiences, which is efficient for a brand that does not want to build separate ingredient programs for its beauty and its wellness ranges. Brands can position horsetail around everyday beauty and structural wellness routines.

Specifications

Product type: Botanical capsule, private label

Botanical / actives: Horsetail grass, the aerial stems of Equisetum arvense; the plant contains naturally occurring silica and minerals

Base: Capsule delivery, single botanical

Size: 90 capsules per bottle

Manufacturing: Made in the USA from globally sourced ingredients

Facility: GMP-certified (Hauppauge, NY)

Certifications: NSF, USDA Organic, Kosher, and Halal available

Minimum order: 300,000 capsules or tablets total; request a quote for exact MOQ and price breaks

Customization: Custom packaging and full formulation support

Private label: Yes, concept to finished goods

What Is a Single-Botanical Capsule?

A single-botanical capsule contains one plant material and nothing else of consequence on the ingredient panel, delivered in a fixed, portable, taste-neutral dose. For horsetail that matters practically, because the plant is fibrous and not pleasant as a tea or a powder, and encapsulation removes the palatability problem entirely.

The advantage over a generic multi-ingredient beauty capsule is transparency and control. A beauty blend spreads its story across biotin, collagen, silica sources and several botanicals, which makes it hard for a shopper to know what they are actually buying and hard for a brand to differentiate. A single-botanical horsetail capsule says one thing clearly, can be stacked by the customer alongside other products, and lets a brand build a modular range where each SKU is understandable on its own. The 90-count bottle is the standard retail and practitioner size, which keeps merchandising conventional and reorder maths simple.

Market Demand

Both of horsetail's shelves are growing. Precedence Research sizes the global nutricosmetics market, covering skin, hair and body supplements, at USD 8.21 billion in 2025 and about USD 18.02 billion by 2035, an 8.18% CAGR. On the structural side, Grand View Research values the global bone and joint health supplements market at USD 14.2 billion in 2024 and USD 16.2 billion in 2026, reaching USD 27.2 billion by 2033 at a 7.6% CAGR.

A brand does not have to choose between them at the manufacturing stage. The same 90-count capsule can be labeled and merchandised into either category, which lowers the risk of committing to a single positioning before the market has answered.

Private Label Opportunity

Horsetail is a familiar name in beauty-from-within circles but is usually sold as one input inside a blend rather than as its own product. That leaves the standalone position relatively open, and it gives a private label brand a way to enter beauty supplements without competing head-on with the heavily advertised collagen and biotin SKUs.

We manufacture and bottle to order under your brand, so the commitment is a production run rather than a formulation project. The most efficient use is as one member of a modular single-botanical range, where horsetail sits alongside other capsules under one label system and the brand's differentiation is the coherence of the set. Custom labels, cartons, bottle and closure selection are available, along with NSF, USDA Organic, Kosher and Halal certification paths. Capsule projects run to a minimum of 300,000 capsules or tablets total, with exact price breaks quoted against your volume.

Competitive Landscape

In beauty supplements, horsetail competes with collagen powders and gummies, biotin tablets, bamboo silica capsules and multi-ingredient hair-skin-nail blends. Collagen dominates on marketing spend and is an animal-derived ingredient, which leaves plant-based shoppers looking for an alternative. Biotin is inexpensive and commoditized. Bamboo extract is horsetail's closest botanical competitor and is less widely recognized by name.

Horsetail's distinct position is as the botanical, plant-based option with genuine traditional standing in European herbal practice, at a price point well below collagen. In the bone and joint set, where calcium and vitamin D formulas dominate, a plant capsule serves the customer specifically looking to avoid mineral tablets. Neither comparison requires the brand to outspend anyone; both rest on the ingredient being what it is.

Why Brands Choose This Formula

The dual-category flexibility is the commercial reason. One production run, one bottle, and a brand can decide from its label and marketing whether this is a beauty SKU or a structural wellness SKU, or run both presentations from the same specification.

The manufacturing is the second. Capsules are produced in our GMP-certified Hauppauge, New York facility, made in the USA from globally sourced ingredients, with NSF, USDA Organic, Kosher and Halal certification available. Our team supports the project through capsule and bottle selection, labeling, packaging and documentation, and the same facility produces horsetail in liquid extract form as well, so a brand can carry both delivery formats from one supplier and one raw material program.

Common Buyer Questions

What is a private label horsetail grass capsule?

It is a horsetail grass capsule manufactured by BioB MFG and sold under your brand name and label rather than ours. We produce and encapsulate the botanical, bottle it at 90 count and apply your artwork, so finished goods carry no manufacturer branding and ship ready for your channel.

What format is this, and how many capsules are in a bottle?

It is a capsule, supplied 90 capsules per bottle, which is the standard retail and practitioner count. If your line needs a different fill count or a liquid presentation instead, both can be quoted.

What part of the plant is used, and what does it naturally contain?

The aerial stems of Equisetum arvense, commonly called horsetail grass or field horsetail. The plant contains naturally occurring silica and minerals, stated without a quantified amount, and horsetail is a distinct botanical from bamboo, which is the other plant commonly marketed as a silica source.

What is your minimum order quantity (MOQ)?

Minimum order quantities vary by format. Liquid products under 8 oz start at 5,000 units; 8 oz and larger liquids start at 2,500 units. Capsule and tablet products have a minimum of 300,000 capsules or tablets total. Request a quote and we'll confirm exact MOQ and price breaks for your project.

Can the packaging and label be customized?

Yes. Labels, cartons, bottle and closure selection are all customizable, and we can work from your artwork or help develop it. Brands running beauty and wellness presentations from the same capsule usually build two label designs on one specification.

Is the product manufactured to certified quality standards?

Yes. Capsules are produced in our GMP-certified Hauppauge, New York facility, made in the USA from globally sourced ingredients, with NSF, USDA Organic, Kosher and Halal certification options and supporting documentation for your channel.

What wellness category does this product fit?

Beauty-from-within, covering hair, skin and nails, is the primary shelf, with bone and structural wellness as the strong secondary. Brands can position horsetail on its traditional use in European herbal practice, framed as everyday wellness rather than as treatment for any condition.

Can BioB MFG manufacture this as a private label supplement?

Yes, from concept to finished goods, covering the botanical, encapsulation, bottling, labeling, packaging and certification support. Send your target volume and channel and we'll return exact MOQ, price breaks and a production timeline.

Updated September 2026