Private Label Chamomile, 90 Capsules

Private Label Chamomile Capsules for Calm and Evening Wellness Ranges

Private Label Chamomile, 90 Capsules is a single-botanical chamomile capsule SKU, encapsulated and bottled to order for supplement brands in a GMP-certified facility in Hauppauge, New York. It is offered as a full private label program covering formulation, capsule fill, bottling, labeling, and finished-goods packout, with certification support available on request.

Chamomile is the rare botanical that needs no introduction to a retail buyer. It has been a household name in the West for generations, which means shelf placement is obvious, ad copy is short, and conversion does not depend on educating the shopper about what the ingredient is. The 90-count bottle is the standard three-month or one-per-day retail unit, the size most brands anchor a capsule line on. It suits calm and evening-positioned ranges, everyday herbal catalogs, women's wellness lines, and brands that want a familiar botanical to sit alongside less well-known SKUs in the same range.

Specifications

Product type: Encapsulated single-botanical supplement, ingestible

Botanical / actives: Chamomile flower (Matricaria spp.), the flower head rather than the aerial stem

Base: Capsule fill; capsule shell type specified at quote

Size: 90 capsules per bottle

Manufacturing: Made in the USA from globally sourced ingredients

Facility: GMP-certified (Hauppauge, NY)

Certifications: NSF, USDA Organic, Kosher, and Halal available

Minimum order: 300,000 capsules or tablets total; request a quote for exact MOQ and price breaks

Customization: Custom packaging and full formulation support

Private label: Yes, concept to finished goods

What Is a 90-Count Botanical Capsule?

A 90-count botanical capsule is a bottled supplement containing ninety capsules of a single herb, sized to the retail convention of a one- to three-month supply depending on the serving. It is the default unit of the capsule shelf because it balances a defensible shelf price against a supply period long enough to build a habit, and because it fits standard bottle, induction seal, and shipper configurations without custom tooling.

What separates a good 90-count from a generic one is the specification behind it. This SKU is made from chamomile flower rather than mixed aerial material, encapsulated in a GMP-certified domestic facility, and produced to your fill weight and capsule specification rather than pulled from a stock bottling shared across brands. For a private label buyer that means the bottle can be documented, certified, and defended to a retailer, which a relabeled stock item usually cannot.

Market Demand

Chamomile capsules sell into two overlapping shelf sets. The first is calm and evening wellness, where Precedence Research sizes the global sleep aid supplements market at USD 7.57 billion in 2025, growing to about USD 12.46 billion by 2035 at a 5.11% CAGR. The second is the stress and adaptogen shelf, which Grand View Research puts at USD 10.9 billion in 2024 and USD 12.2 billion in 2026, reaching USD 16.3 billion by 2030 at a 7.2% CAGR.

Both sit inside a herbal market that Grand View Research values at USD 42.3 billion in 2024, forecast to USD 90.2 billion by 2033 at an 8.9% CAGR. On the supply side, the capsule shell market itself is growing: Fortune Business Insights sizes empty capsules, meaning the shells rather than supplement revenue, at $3.67 billion in 2025 and $3.91 billion in 2026, reaching $6.58 billion by 2034 at a 6.74% CAGR, which is a useful proxy for how much of the industry is still building in this format.

Private Label Opportunity

Chamomile is a catalog anchor rather than a hero product. Few brands build a company on it, but many use it to make a range feel complete and credible, and it converts steadily without paid support because shoppers search for it by name. That combination, high familiarity and low marketing cost, is what makes it worth carrying at capsule volumes.

The program includes formulation support if a brand wants chamomile as part of a calm blend rather than a single botanical, capsule and fill specification, bottle and closure selection, label development and application, and certification coordination for NSF, USDA Organic, Kosher, and Halal. Because BioB MFG also produces chamomile flower liquid extracts in both alcohol-free and low-alcohol bases, a brand can run capsule and liquid formats of the same botanical from one supplier and present them as a coordinated family.

Competitive Landscape

The competition for a chamomile capsule is not mainly other chamomile capsules; it is chamomile tea. Tea owns the ritual, the price point, and most of the category's mindshare, and any brand entering with a capsule needs a reason for the shopper to switch. The honest reasons are practical ones: a capsule is portable, needs no preparation, delivers a consistent measured serving, and travels in a pill organizer, none of which a tea bag does.

Within supplements, the competing formats are liquid extracts, chewables and gummies, and multi-botanical calm blends. Gummies win on palatability but carry sugar and a shorter ingredient list. Blends win on perceived sophistication but obscure how much chamomile is present. A clean single-botanical 90-count capsule competes precisely on transparency: one named botanical, one named plant part, one documented fill.

Why Brands Choose This Formula

Brands choose this SKU because it is the least risky capsule launch available in the herbal category. Chamomile has stable, year-round demand rather than seasonal spikes, it carries no consumer education burden, and it slots into more than one shelf set, which gives a brand flexibility about where to merchandise it. Production is domestic and GMP-certified, made in the USA from globally sourced ingredients, with NSF, USDA Organic, Kosher, and Halal available.

The capsule minimum of 300,000 capsules or tablets total is set at the total across a project rather than per SKU, which is the part most brands care about: it means a chamomile 90-count can be run alongside other capsule products to reach the threshold together rather than standing alone. Request a quote and we will structure the run against your full capsule program.

Common Buyer Questions

What is a private label chamomile capsule?

It is a finished 90-count chamomile capsule product manufactured by BioB MFG and sold under your brand. You specify the bottle, label, and packaging; we handle the botanical material, capsule fill, bottling, induction sealing, labeling, and packout at our GMP-certified New York facility and ship finished goods.

What format is this product, and how many capsules per bottle?

This is an encapsulated single-botanical supplement supplied at 90 capsules per bottle, the standard retail count for a herbal capsule line. Capsule shell type, fill weight, and bottle size are specified at quote stage. BioB MFG also manufactures chamomile as a liquid extract if you want a second format in the same range.

Which part of the chamomile plant is used?

Chamomile flower (Matricaria spp.), meaning the flower head rather than mixed stem and aerial material. Flower is the part with the traditional use history that shoppers associate with chamomile, and specifying it precisely is both a quality and a labeling matter. Your specification sheet confirms the material for your run.

What is your minimum order quantity (MOQ)?

Minimum order quantities vary by format. Liquid products under 8 oz start at 5,000 units; 8 oz and larger liquids start at 2,500 units. Capsule and tablet products have a minimum of 300,000 capsules or tablets total. Request a quote and we'll confirm exact MOQ and price breaks for your project.

Can the packaging and label be customized?

Yes. Bottle style and material, closure and seal, label stock and print finish, and cartoning are all yours to specify, and custom packaging with full formulation support is part of the standard program. We coordinate print and application so you receive finished, labeled bottles rather than bulk capsules.

Is the product manufactured to certified quality standards?

Yes. Encapsulation, bottling, and packout run in a GMP-certified facility in Hauppauge, New York, and the product is made in the USA from globally sourced ingredients. NSF, USDA Organic, Kosher, and Halal certifications are available and should be specified at quote stage so the run is planned against them.

What wellness category does this product fit?

Chamomile capsules are most often merchandised in calm, evening, and relaxation-positioned sets, with secondary placement in digestive comfort and general herbal ranges. Brands commonly position chamomile around occasional stress support and everyday relaxation as part of a wider botanical catalog.

Can BioB MFG manufacture this as a private label supplement?

Yes. This chamomile capsule is available as a complete private label program from concept to finished goods, including formulation support if you want a calm-positioned blend rather than a single botanical, capsule and packaging specification, certification coordination, and domestic manufacturing under one quality system.

Updated September 2026