Private Label Bilberry Standardized, 90 Capsules

Private Label Standardized Bilberry Capsules for Eye Health Category Brands

Private Label Bilberry Standardized is a 90-count capsule of bilberry fruit (Vaccinium myrtillus) extract standardized to 25% anthocyanosides, manufactured to order in a GMP-certified USA facility with flexible minimums, custom packaging and full formulation support.

Bilberry is the anchor botanical of the eye health category, and this SKU is built for brands that want to own that position with a specification rather than a plant name. The 25% anthocyanoside standard is the figure buyers in this category compare across brands, so publishing it turns the product page into a comparison a brand can win. The 90-count size supports a longer supply per bottle than a 60-count, which suits subscription programs and repeat-purchase modeling. Brands can position it inside eye and vision-category ranges, screen-time and daily-use wellness lines, and healthy-aging collections aimed at older customers.

Specifications

Product type: Standardized botanical extract capsule, single botanical

Botanical / actives: Bilberry fruit (Vaccinium myrtillus), standardized for 25% anthocyanosides

Base: Encapsulated dry extract

Size: 90 capsules

Manufacturing: Made in the USA from globally sourced ingredients

Facility: GMP-certified (Hauppauge, NY)

Certifications: NSF, USDA Organic, Kosher, and Halal available

Minimum order: 300,000 capsules or tablets total; request a quote for exact MOQ and price breaks

Customization: Custom packaging and full formulation support

Private label: Yes, concept to finished goods

What Is a Standardized Bilberry Capsule?

A standardized bilberry capsule contains a fruit extract manufactured to a defined marker level, here 25% anthocyanosides, verified by analysis rather than assumed from the weight of berry powder in the capsule. It is a specification product, not a commodity one.

This matters more for bilberry than for most botanicals, because the gap between a bilberry fruit powder and a standardized bilberry extract is very large and largely invisible to the customer. Bilberry is also commercially adjacent to other Vaccinium species and to a range of berry powders, which means the shelf contains products that share a look and share very little else. A named species, a named plant part and a stated marker level are what let a brand distinguish its product from a berry blend. BioB Manufacturing produces the extract to that specification and encapsulates it to order, so a brand can answer a retailer's or marketplace's sourcing question with documentation rather than a description.

Market Demand

Eye health is one of the clearest single-purpose categories in supplements, which is what makes it attractive to a brand that wants a focused line. Coherent Market Insights values the global eye health supplements market at USD 3,257.1 million in 2025, rising to USD 5,474.5 million by 2032 at a 7.7% CAGR. The category is smaller than immune or gut health, but it is well defined and less crowded, which usually means better search economics for a new entrant.

Capsules remain the delivery format that carries most of this category. Fortune Business Insights sizes the global empty capsules market at $3.67 billion in 2025 and $3.91 billion in 2026, reaching $6.58 billion by 2034 at a 6.74% CAGR. That figure measures capsule shells rather than supplement revenue, but it is a useful proxy for how firmly encapsulated delivery is established in the segment this product competes in.

Private Label Opportunity

Bilberry is where most eye-health private label lines start, because it is the botanical customers already associate with the category. A brand launching a vision range can build the first SKU on bilberry search demand and then extend outward into complexes and companion formats once the line has traction.

The 90-count size is a deliberate choice for this category. Eye-health customers are typically daily, long-horizon users rather than occasional ones, so a larger bottle fits the actual purchase pattern and improves subscription and auto-ship economics. BioB Manufacturing produces the standardized extract, encapsulates, bottles and packages to the brand's specification, and can support a second and third SKU in the same line as the range develops.

Competitive Landscape

The eye-health shelf holds four broad product types: single-botanical bilberry products, carotenoid complexes, multi-ingredient vision formulas, and general berry powders positioned loosely around eyes. Berry powders compete on price and disclose the least. Carotenoid and multi-ingredient complexes dominate the mainstream retail set and compete on ingredient count rather than on any single specification. Unstandardized bilberry capsules sit between them and often describe the product only as bilberry extract, with no marker level a buyer can compare.

A 90-count capsule standardized for 25% anthocyanosides takes the specification position. It stays a single-botanical product, which keeps the page focused on the term customers actually search, while carrying the number that separates a manufactured extract from a berry powder. For a brand, that combination is unusually defensible: the search term is high-intent and the differentiator is a fact rather than a claim.

Why Brands Choose This Formula

Brands choose standardized bilberry because it gives an eye-health line a credible foundation on day one. There is no need to explain a novel ingredient or defend a proprietary blend; the botanical is familiar, the category is well understood, and the specification does the persuading.

Production runs in a GMP-certified facility in Hauppauge, New York, made in the USA from globally sourced ingredients, with NSF, USDA Organic, Kosher and Halal certification available depending on the program. Because extraction and finished-goods work happen through the same manufacturer, a brand that starts with a standardized single botanical can move into a multi-ingredient vision complex later without changing suppliers.

Common Buyer Questions

What is a private label bilberry capsule?

It is a finished bilberry capsule manufactured for a company to sell under its own brand name. BioB Manufacturing produces the standardized fruit extract, encapsulates it, bottles the 90-count and applies the brand's own label and carton.

What is this extract standardized to?

The bilberry fruit extract is standardized for 25% anthocyanosides. That is the specification carried on this product, and it is the level a brand can publish on its page and its label.

What plant part and species is used?

The extract is made from the fruit of Vaccinium myrtillus. Bilberry is often confused with related Vaccinium species and with generic berry blends, so naming the species and the fruit as the plant part is a meaningful point of accuracy for a brand.

What is your minimum order quantity (MOQ)?

Minimum order quantities vary by format. Liquid products under 8 oz start at 5,000 units; 8 oz and larger liquids start at 2,500 units. Capsule and tablet products have a minimum of 300,000 capsules or tablets total. Request a quote and we'll confirm exact MOQ and price breaks for your project.

Can the packaging and label be customized?

Yes. Bottle, closure, label, carton and count configuration are all specified by the brand, and BioB Manufacturing delivers finished goods ready for retail, marketplace or DTC fulfillment.

Is the product manufactured to certified quality standards?

Yes. Manufacturing takes place in a GMP-certified facility in Hauppauge, New York, and the product is made in the USA from globally sourced ingredients. NSF, USDA Organic, Kosher and Halal certifications are available depending on the program.

What wellness category does this product fit?

Standardized bilberry capsules sit in the eye health and vision category, and brands also place them in healthy-aging and daily screen-use ranges. Positioning draws on bilberry's long traditional use in Europe together with the published specification.

Can BioB MFG manufacture this as a private label supplement?

Yes. BioB MFG manufactures standardized bilberry capsules as a private label supplement from concept through finished goods, including extract production, encapsulation, packaging and formulation support for additional eye-health SKUs.

Updated September 2026