Private Label Butchers Broom Root, 90 Capsules

Private Label Butcher's Broom Root Capsules for Circulatory-Positioned Supplement Lines

Private Label Butchers Broom Root is a 90-count capsule containing butcher's broom root (Ruscus aculeatus), encapsulated and bottled to order in a GMP-certified facility in Hauppauge, New York, with custom labeling, formulation support and a 300,000-capsule production minimum.

Butcher's broom is a Mediterranean evergreen whose rhizome and root have been used in European herbal practice for centuries, and it remains one of the few single botanicals a brand can build a circulation-positioned SKU around by name. Brands can position this product within everyday circulatory wellness and leg comfort merchandising, and it fits cardiovascular-adjacent supplement lines, active-lifestyle and recovery ranges, travel and desk-worker bundles, practitioner catalogs and women's wellness assortments where circulation is a recurring theme.

Specifications

Product type: Two-piece capsule, single botanical

Botanical / actives: Butcher's broom root (Ruscus aculeatus) - root and rhizome, not the aerial cladodes

Base: Encapsulated botanical, no liquid carrier

Size: 90 capsules per bottle

Manufacturing: Made in the USA from globally sourced ingredients

Facility: GMP-certified (Hauppauge, NY)

Certifications: NSF, USDA Organic, Kosher, and Halal available

Minimum order: 300,000 capsules or tablets total; request a quote for exact MOQ and price breaks

Customization: Custom packaging and full formulation support

Private label: Yes, concept to finished goods

What Is a 90-Count Botanical Capsule?

A 90-count botanical capsule is a single-ingredient supplement presented in the format the mass market understands best: a bottle of capsules with a defined count and a clear serving on the label. For a botanical like butcher's broom, the capsule removes the two frictions a liquid extract carries, which are taste and measuring, and replaces them with a portable, travel-legal, subscription-friendly unit.

The 90-count size is deliberate. At one capsule per day it reads as a three-month supply, and at three per day it reads as a 30-day supply, which lets a brand set its own serving architecture without changing packaging. That flexibility is why 90 count is the workhorse count in herbal retail. Against a generic capsule, the differentiator here is what goes inside: the root and rhizome of Ruscus aculeatus specifically, encapsulated to a repeatable specification rather than to whatever grade a broker had available that quarter.

Market Demand

Circulatory positioning sits in one of the better-funded corners of the supplement aisle. Grand View Research values the global cardiovascular health supplements market at USD 10.2 billion in 2024 and USD 11.9 billion in 2026, reaching USD 16.7 billion by 2030 at an 8.6% CAGR. The same firm sizes the broader global herbal supplements market at USD 42.3 billion in 2024, rising to USD 90.2 billion by 2033 at an 8.9% CAGR, which is the pool a single-botanical SKU like this actually competes in.

Format economics matter too. Fortune Business Insights values the global empty capsules market, meaning capsule shells rather than finished supplement revenue, at $3.67 billion in 2025 and $3.91 billion in 2026, reaching $6.58 billion by 2034 at a 6.74% CAGR. That is a useful signal for a private label buyer: capsule shell supply is a large, competitive, well-supplied market, which is part of why capsule programs price predictably at volume. The practical takeaway for a brand is that butcher's broom is a differentiated botanical delivered in an undifferentiated, low-friction format, and that combination is usually the easiest kind of SKU to forecast.

Private Label Opportunity

Butcher's broom is an unusually good private label candidate because very few mass brands carry it as a standalone. Most circulation-positioned shelves are crowded with the same handful of ingredients, so a brand that lists a single-botanical butcher's broom capsule is competing for a search term with far fewer sellers than a generic circulation blend faces. That is a search and marketplace advantage that does not require an advertising budget to unlock.

The 90-count bottle supports the merchandising patterns brands actually use: subscription and auto-ship, three-month value bundles, and multi-SKU regimen kits paired with other single-herb capsules. Because the capsule minimum is stated in total capsules rather than in bottles, a brand can also split a run across counts or across several botanicals in the same production window, which is how most growing lines get to volume pricing without over-committing on one SKU. Custom packaging, label artwork and formulation support are part of the engagement, and BioB MFG can move the same botanical into a multi-herb capsule blend if the brand later wants a proprietary formula instead of a single ingredient.

Competitive Landscape

Butcher's broom reaches consumers as capsules, as tablets, as an ingredient inside multi-botanical circulation blends, and occasionally as a liquid extract. Blends dominate the shelf, because they let a brand tell a bigger story on one label, but they also hide the botanical inside a proprietary formula where the shopper cannot search for it by name. Liquid extracts of butcher's broom are rare enough that the format has no meaningful retail presence.

A single-botanical 90-count capsule takes the opposite position: it is the format for the buyer who already knows the herb and is looking for it specifically. That buyer converts at a higher rate and needs less education, which is why single-ingredient capsules remain a durable line in herbal catalogs even as blends take the promotional spotlight. Against other private label suppliers, the distinguishing points here are US manufacturing in a GMP-certified facility, the availability of NSF, USDA Organic, Kosher and Halal programs, and correct part specification, since butcher's broom trade material can be sold as root, rhizome or aerial parts and those are not interchangeable.

Why Brands Choose This Formula

Brands choose this SKU when they want to own a circulation-positioned listing without building a proprietary blend from scratch. The botanical name does the differentiation, the capsule does the convenience, and the manufacturer does the compliance work. For a brand entering the cardiovascular-adjacent aisle, that is a considerably shorter path to a finished, shelf-ready product than formulating a six-ingredient blend and defending every ingredient in it.

The operational reasons are just as decisive. Production is domestic, in a GMP-certified Hauppauge, New York facility, using globally sourced raw material. Certification support covers the programs retailers and export partners ask for. Formulation support is available if the brand wants to add butcher's broom to an existing capsule formula, or wants a second count alongside the 90. And because the minimum is expressed across total capsules, a brand building a multi-SKU herbal capsule line can reach that threshold across its whole range rather than on a single product.

Common Buyer Questions

What is a private label butcher's broom capsule?

It is a finished 90-count butcher's broom root capsule that BioB MFG manufactures, bottles and labels under your brand. You define the brand, packaging direction and any certification needs; we handle formulation, encapsulation, bottling and finished goods.

What format is this product?

A two-piece capsule in a 90-count bottle. Alternate counts and bottle configurations can be quoted, and the production minimum is measured in total capsules rather than bottles.

What part of the butcher's broom plant is used?

The root and rhizome of Ruscus aculeatus. The aerial cladodes of the plant are a different trade material and are not what this capsule is made from.

What is your minimum order quantity (MOQ)?

Minimum order quantities vary by format. Liquid products under 8 oz start at 5,000 units; 8 oz and larger liquids start at 2,500 units. Capsule and tablet products have a minimum of 300,000 capsules or tablets total. Request a quote and we'll confirm exact MOQ and price breaks for your project.

Can the packaging and label be customized?

Yes. Bottle, closure, label artwork and the supplement facts panel are all customized to your brand as part of the private label program.

Is the product manufactured to certified quality standards?

Yes. Encapsulation and bottling take place in a GMP-certified facility in Hauppauge, New York, and the product is made in the USA from globally sourced ingredients. NSF, USDA Organic, Kosher and Halal options are available.

What wellness category does this product fit?

Brands typically position it in circulatory and cardiovascular-adjacent wellness, leg comfort and active-lifestyle merchandising, and single-botanical herbal capsule assortments.

Can BioB MFG manufacture this as a private label supplement?

Yes. BioB MFG supports the full private label path from concept to finished goods, including formulation support, encapsulation, bottling, labeling and packaging.

Updated September 2026